Omnitele supports DNA Plc in meeting high data demand with excellent quality
Omnitele supports DNA in the planning of a future proof 5G network offering with even, better quality of service, and higher capacity. DNA Plc is one of the leading Finnish mobile telecommunications service providers and nowadays a part of the global Telenor Group. Their 4G LTE network reaches already more than five million Finns and covers 99% of Finland’s population and currently DNA is quickly rolling out their 5G network.1 Telenor Group is a leading telecommunications company across the Nordics and Asia with 182 million customers and annual sales of around USD 14 billion (2020).2
DNA’s mobile network is the second most data intensive network in the world. According to the research done by Tefficient this year3, DNA’s mobile data usage per subscription rose 9.4 GB compared to the previous year4 , taking the second place in the world with 34.8 GB in data usage per SIM. The increasing data usage requires careful follow up of service quality and continuous improvements in the network. Thus, the demand for investment precision keeps increasing, on which the service level management plays a key role in.
The Finnish mobile market is highly competitive. Mobile operators need to consider other factors like network quality, speed and coverage rather than just price in their customer strategy. The price of the mobile data is affordable in Finland. Users can already enjoy unlimited subscription plans with the speeds up to 1000Mbps.
As DNA’s radio network planning and optimisation partner, Omnitele has been supporting DNA to manage the growth and to ensure the quality of service for DNA’s customers. DNA is always looking for innovative ways to meet the high demand, and Omnitele network planning has needed to evolve at the same time to keep up with the latest technological development. DNA and Omnitele have been continuously investigating innovative ways of improving the efficiency of network planning, some of which have been adopted to the daily planning activities.
Latest addition to the network is 5G, rollout is in full speed
DNA has expanded significantly its 5G network in Finland, offering coverage for more than two million people in 87 towns and cities6. DNA has announced7 that they are also making improvements to their existing 4G networks while building and expanding their 5G network coverage, as most of the DNA customers will be still using 4G network services for quite a long time.
Omnitele supports DNA in the planning of a future proof 5G network offering with even, better quality of service, and higher capacity. Omnitele has the responsibility of planning the 5G radio network on top of the existing network layers (2G, 3G, 4G) to ensure smooth customer experience. New 5G FWA offering with clear customer promise (SLA) brings additional challenges for network planning and optimisation, while ensuring the quality of service of the end customer plays even more important role than before.
2Source: Tefficient report FY 2020.
4Source: Tefficient 1H-2020.
5Figure 1. Average data usage per reported SIM per month - top 17 operators.
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