Posts Tagged ‘Performance Management’
Understanding the dynamics behind customer churn decisions can help operators to make the right decisions when they are fighting to retain their customers in a competitive market. Omnitele has extensive experience in quantifying how different customer segments react to poor quality in various networks.
Last week, Barcelona hosted yet again the MWC show, the largest gathering in the mobile industry with 108,000 visitors this year. We spoke with Omnitele’s Esa Vesterinen, vice president of sales & marketing, about the highlights and news from the MWC. This year’s show provided visitors with early indications of new change-agents in the mobile industry.
Telecom industry has come a long way from coverage based network planning to Big Data Analytics driven network management. Despite the vast amount of near real-time customer data, current Big Data CAPEX planning is still relying on heat-maps, and de-facto best effort CAPEX allocations. But it doesn’t have to.