Short Introduction to Analytics & Big Data
In mobile network business, the link between the investments and revenues is highly non-linear and complex to model. Investments improve network quality, quality attracts usage and usage drives revenues. Due to the complexity, mobile operators often lack true means to predict the true revenue impact of their investments.
Network optimisation is usually conducted in reactive mode, solving the problems when they emerge. The focus should be in optimising the network proactively for best customer experience and revenues.
Future proof capacity management requires visibility behind the next turns. While driving the business the mobile operator management – similarly to WRC drivers – should have a trusted codriver. Hence we designed one!
Omnitele CoDriver™ is a full-stack analytics framework for turning the network and customer data into information and improvement actions.
CoDriver™ Analytics can be integrated to all relevant data sources, e.g. PM, CM, CDR, OSS, CRM. Based on the data correlation, we deliver predictive network expansion and optimisation recommendations for improving customer experience, reducing network cost and increasing revenues. Then we verify that the actions yield desired impact!
Each cell in a mobile network has a unique profile of customers, traffic, and terminals. This sets a distinctive link between technical solutions and business KPIs for every cell. These profiles are also in constant change. By combining the cell-specific history trends with market meta-trends, CoDriver™ Analytics brings market forecasting reliability to next level.
Based on the market forecast, network bottlenecks are identified in predictive fashion. We quantify the bottlenecks’ impact on network performance, application QoS, and service usage. Finally these KPIs are linked to operator bottom line, revealing the sites with lost revenue due to congestion and the sites with best potential for revenue increase.
Predicting problems is the first step, but knowing how to remove them efficiently is of paramount importance. With CoDriver™ Analytics our clients can verify the revenue impact of network expansions. This ensures that only the most profitable capacity solutions are deployed in the network.
CoDriver™ Analytics can be used for daily capacity management and optimisation, and for securing future proof investment and rollout strategies.
Download brochure: Omnitele CoDriver Predictive Analytics
If you would like to see some practical use cases, we suggest you have a look on our mini-blog series about CoDriver Insights. We know that the benefits of CoDriver™ cannot be fully captured by words, pictures or videos. That’s why we look forward to give you a live demo and setup a trial.